As the Periodical Publishers’ Association reports that increases in headcount are resulting from strong revenue growth in 2013, there has rarely been a better time to look at your skill set and plan your next career move.
Headcount fell dramatically among media owners as the recession did its worst in 2010. Since then, there has been a modest recovery, in line with increased optimism among employers.
The most interesting data to emerge from the PPA’s Publishing Futures Report relates to the growing impact of the digital sector, particularly from new digital platforms. Digital activity in 2013 accounted for 32% of revenue, more than double that of the previous year.
Further analysis reveals that business media companies are leading the way in this regard. It is now unusual for Carreras Lathane to see a B2B role that isn’t truly multi-platform, with digital solutions sales at its heart. Consumer magazine publishers are lagging behind the business sector and their relative lack of sophistication may ultimately cause a problem for consumer press salespeople looking to advance their careers.
Media salespeople working on purely print based projects would be well advised to seek an opportunity to learn the digital sector sooner rather than later. Your Carreras Lathane recruitment consultants are here to help you do just that.
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