Course 17 - Motivation

1 Day Workshop

This course examines practical methods for motivating advertising sales executives, stressing the importance of good interpersonal skills and demonstrating the use of supervision, teamwork and training.

A vital section of the course deals with motivation for motivators, ensuring that managers and publishers stay well-motivated themselves, and providing a good insight into stress management.

Course 18 - Leadership

1 Day Workshop

Leaders are made, not born! This course aims to identify successful leadership qualities and show how individuals can adopt them. Combining theory and practical exercises, this is one of our most popular management courses.

Course 19 - Managing Change

1 Day Workshop

Companies that fail to adapt risk losing revenue, market share and, above all, profits. The challenge for managers is to help their staff react positively to change and cope with the extra pressures and learning challenges generated by constantly shifting markets, corporate structures and economic conditions.

Managing Change is a guide to maximising the motivational opportunities which result from change, and minimising negative (and possibly costly) reactions.

Course 20 - Assertiveness

Assertiveness is an interpersonal skill especially relevant to salespeople and managers. Assertive people tend to be happier, more relaxed, more effective and more successful than people who are predominantly aggressive or passive.

This course is beneficial to all those in 'people' jobs - not just those who feel that they lack assertiveness. It focuses on techniques for dealing with aggression from others, how to use persuasion rather than coercion, and how to give and receive both criticism and praise.

Course 21 - Body Language

1 Day Workshop

This one-day seminar on communications is of great value to managers and salespeople alike. An understanding of body language is invaluable for presentations, appraisals, sales meetings, counselling, face-to-face negotiations and many other sales situations.

The course is largely practical and discusses relevant contemporary theories such as neuro-linguistic programming.

Course 22 - One-to-One Coaching

1 Day Workshop

Coaching for performance is a popular topic in business circles. This course highlights the benefits of coaching and illustrates just how effective it can be. The course is essential for all managers who wish to maximise the performance of their team members

Course 23 - Training Need Analysis

1 Day Workshop

Training is a major issue in every working environment and managers find themselves putting more and more time, energy and money into coaching and developing staff.

This course will help them ensure that investment in training yields maximum return, through accurate analysis of training requirements and results. We discuss the methodology of analysis and how to formulate solutions to training needs.

Course 24 - Managing Yield and Revenue

1 Day Workshop

In a tough market it is often difficult to maintain - let alone increase - page yields. Agencies and clients have less money to spend and consequently negotiate harder than ever before.

In spite of such pressure, it is possible to maintain and increase the revenue from your publication. This intensive workshop is designed to help you do just that.

Courses can be tailored to the specific needs of your organisation, and full course-notes and post-training support are provided.

Course 25 - Search, Interview and Selection

1 Day Workshop

This course explores techniques which will help you to find and select recruits who will meet the precise needs of your organisation.

A session is spent in role-playing interviews using video recording and replay. Interview technique is examined and evaluated during this very enjoyable and practical workshop, enabling delegates to put new skills into practice in a structured training environment.

Course 26 - Stress and Health Management

1 Day Workshop

Many people suffer from stress, but very few actually understand it. Stress can be a positive and stimulating force. It can also be negative and destructive.

This CLT Training course examines the causes of stress and gives practical strategies for dealing with it in personal and professional life.

Course 27 - Managing Through Managers

1 Day Workshop

Through seminars and workshops, delegates examine what makes an effective manager. They identify their own strengths and weaknesses; motivating and demotivating factors; how to manage change and deal with stress. Different management styles are analysed, and delegates use role playing to break down and solve problems.

Course 28 - Marketing

1 Day Workshop

Marketing is the process of identifying, anticipating and meeting customers' needs. It should be constant, structured, risk-minimising and profitable. It is a discipline to be acquired, not simply a gut reaction.

This course provides delegates with an excellent grounding in the theory and practice of marketing, enabling them to become more effective in the competitive world.

In the final practical exercise, delegates market a new or existing business - a thorough and enjoyable way of consolidating their skills.